Qualitative Research · Strata Research & Advisory

Overview

Numbers tell you what; qualitative research tells you why. We conduct in-depth fieldwork that captures the nuance, local context, and lived experience that survey data alone can miss, especially in complex or hard-to-access environments.

What we offer

Where this practice area applies.

In-depth interviews — one-on-one conversations that go deep on a topic
Focus group discussions — small group conversations that surface shared views
Key informant interviews — conversations with people who have specialized knowledge of the topic
Ethnographic observation — watching everyday life firsthand, not just asking about it
Community listening sessions
Participatory research — involving the community directly in shaping the research
Qualitative content and discourse analysis — systematically reading text, speech, or media for patterns and meaning

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