Surveys and Public-Opinion Research · Strata Research & Advisory

Overview

We design and run surveys and polling studies that go beyond toplines. Our goal isn't just to measure what people think, it's to explain why they think it and what's driving those attitudes. We work across populations, languages, and regions, adapting our methods to environments where straightforward survey approaches often fall short.

What we offer

Where this practice area applies.

National and subnational surveys
Tracking polls and longitudinal opinion studies — watching how opinion shifts over time, not just a single snapshot
Knowledge, attitudes, and practices (KAP) studies — what people know, believe, and actually do
Omnibus surveys — sharing survey costs across sponsors on one shared questionnaire
Audience segmentation and typology analysis — grouping people by shared attitudes or behavior
Cross-national comparative surveys
Hard-to-reach population sampling
Dual-frame and mixed-mode survey design — combining phone, online, and in-person methods to reach more people
Message and narrative testing
Survey experiments — testing how small changes in wording or framing shift responses
Conjoint experiments — showing trade-offs side by side to see what actually drives a choice

Let's talk

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